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Pierce Outdoor Co.
Pacific Northwest gear
Cascade Range ridges silhouetted at dusk
Since 2018 · Pierce County, WA

Built for PNW weather. Not Instagram weather.

120 pieces of outdoor gear, hand-picked and field-tested in actual Cascade rain — by people who own one umbrella, total.

Pierce Outdoor Co. founder Sam Pierce in his Tacoma workshop
From the founder

Started in a garage in Sumner. Stayed in Pierce County on purpose.

In 2018 I was working a desk job in Federal Way and selling rain shells out of my garage on the weekends. The shells came from a small mill I'd found in northern California. I bought twelve. They sold in a month, mostly to people I knew, mostly because their existing rain jackets were not actually rain jackets.

That batch became the catalog. Eight years later we carry about 120 SKUs across outerwear, footwear, packs, and camping — all of it picked the same way: the founder (still me) wears it for a full Pacific Northwest winter before we order a production run.

If a thing fails out there, we don't sell it. If a thing fails on you after we've sold it, we'll repair it for free. That's the whole pitch.

— Sam Pierce, founder
2018
Started in a garage
120
SKUs in the catalog
12k+
Customers across the PNW
Lifetime repair, every shell
Where we work · where we test

A small shop on Pacific Avenue. A backyard the size of Mount Rainier National Park.

Wood shelves at the Pierce Outdoor Co. retail shop on Pacific Avenue, Tacoma Moss-covered evergreen branches near Greenwater, WA
The shop. 1,200 sq. ft. on Pacific Avenue in Tacoma. Wood shelves we built ourselves. Open Wed–Sat. Local pickup any day with 24 hours notice.
The lab. Greenwater, the Olympic Peninsula coast, every trail off Highway 410. New samples spend a season getting wet there before we order them in quantity.
Our rules

Three things we don't compromise on.

Tested in real weather

Every product spends one full PNW winter as a sample before we ship a production run. If it fails on us, you never see it.

Pacific Northwest only

We don't carry desert gear, ski-resort fashion, or anything we wouldn't wear ourselves. The shortlist is the whole list.

Lifetime repairs

Every shell, jacket, and pack we make under our own label is covered by free repair, forever. Send it back, we re-stitch it, you get it back in two weeks.

Browse the catalog

120 pieces. All of them tested.

Outerwear, footwear, packs, and camping gear. Hand-picked for the Cascade rain.